No structured digital strategy with only a weakly referenced & optimised website available as digital tool.
To drive online bookings in the short term, we've setup a Google Adwords strategy connected to a new well optimised Landing Page that will drive quality traffic and raise conversion rate. We then reviewed their whole online presence, redesign the existing website to improve visitors' convertion rate on it optimised the website for mobile viewing and SEO. Finally we ensured coherent listing and management of the vacation rentals on website such as Tripadvisor and provided social media management guidelines.
This integrated approach led to an increased in qualified web traffic and conversion rate. Better e-reputation management with number 1 ranking in its category on Tripadvisor for My Villas Mauritius. For the first quarter of 2015 we achieved a return on digital advertising spend on Google of 2260% and generated an average conversion rate (define here as the number of vacation rental request) of 6.78%
6.78% Conversion Rate
From The Client
“Je travaille avec l’équipe de MoDigiBiz depuis ses débuts et le service, l’attention et la rapidité de réaction reçu sont vraiment agréable et cela permet d’avancer sur les projets et de rapidement les mettre en place.”