LUX* Resorts & Hotels has implemented our Brand Advocacy solution onto their website in order to drive more direct bookings and leverage their social media engagement towards their guests and potential guests.
LUX* joins a long list of hospitality group around the world that has now implemented Brand Advocacy into their digital marketing strategies.
The basic concept is simple, in general people tend to trust recommendations from family or friends over most forms of paid advertising and in an age dominated by the growth of social media, word of mouth and social media engagement is key.
By incentivizing your guest to work for you, to spread awareness of you brand to potentially hundreds of social media connections, will enable a hotel to organically grow the reach of their brand to untapped markets, all with a friend or family endorsement. In essence our integrated tool will turn guests into hotel brand advocates, reaching a pool of thousands of future guests.
Advantages of Brand Advocacy:
✓ Proven cost effective solution
✓ No commissions on bookings, low flat monthly fee
✓ Easy implementation to any booking engine
✓ Generate unique hits to hotels own website
✓ Generates high levels of bookings from hotels own website
✓ Allows hotel to build relationship with the guest
✓ Measurable solution – comprehensive on line reporting
✓ Strategy for room bookings, weddings and conferencing
The Brand Mix Brand Advocacy tool, is seamlessly integrated into your hotel’s own online booking process and helps your hotel boost brand awareness and earn new guests with the help of your most trusted, untapped marketing juggernaut — your guests!