How can businesses in Mauritius choose an appropriate Digital Strategy for 2016?

  • January 22, 2016
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It is becoming essential for businesses in Mauritius to have a digital marketing strategy. Now more than ever, a business cannot be successful without having a strong presence online. 2015 has been the year where businesses in Mauritius discovered that Digital Marketing should be part of business strategies. However, you must be organized, strategic, and have a solid digital marketing strategy to truly be successful. Fortunately, it’s not as overwhelming as it seems! You can market your business successfully using these simple steps for your digital marketing strategy.

  1. Define your goals and objective.

What do you want your digital marketing to do? Whether you want to raise brand awareness, get more “likes”, or see more lead conversions, the first step of a successful digital marketing strategy is to figure out what you want your marketing to do for you, so that you know if you are getting a return on investment.

  1. Identify your customers.

Digital marketing can be very general or highly targeted. To get the best results, identify who you are marketing to – you’re demographic. Do market research. Reach out to a digital media consultant. If you don’t know who your target consumer is, chances are you’ll waste a lot of advertising dollars.

  1. Identify your competitors.

Just as important as knowing who your consumers are, you need to know who your competitors are, and how they are spending their advertising rupees. You need to know what you’re up against so that you can market effectively against your competition, and so that you get the most effective advertising results even when you are competing closely in the digital market.

  1. Assign rules.

Don’t get disorganized now – whether you’re working with a marketing consultant or a team within your business, now is when you need to talk to each other. Sit down, go over the research that you’ve gathered, your goals and objectives, and then divide and conquer. Assign tasks, rules, and projects so that your marketing is organized. The next steps have to do with individual digital marketing projects that you may assign out to your team.

  1. Decide what strategy to use: SEO, content marketing, social media marketing, email marketing, mobile marketing, and affiliate marketing.

Each of these products has its own unique benefits and advantages. For example, SEO helps you rank higher in search results – people already looking for your product, whereas email marketing targets potential customers very specifically. Each strategy can have individual channels or platforms – social media, for example could be Facebook, twitter, Instagram, or other combinations. On the other hand, mobile could be targeted specifically to android or apple devices. Depending on your goals, some combination of these products may meet your needs.

  1. Measure success

Once you have implemented your digital marketing strategy, review it periodically so that you can optimize your digital marketing campaign. If you are using multiple digital marketing strategies, see what is the most effective – and reevaluate your strategy. Redistribute your advertising rupees according to what is working for you and what is not working. Put more budgets in your most effective campaign.

If you follow these simple steps, your business can optimize its digital marketing strategy to become as effective as possible and ensure your business’s success.


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