Digital Marketing Trends for 2016: Brand Advocacy (Part 1)

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Every New Year brings in its share of emerging trends and ‘next big thing’ stuffs and when it comes to online and digital marketing it is almost an inevitable ritual. It would indeed be extremely weird if 2016 does not follow in the path of the last previous years where new trends such as photo-sharing, video-sharing, snackable content creation and visual storytelling trends has emerged.

So what can we expect for 2016 in terms of trends or next big thing?
Well, one of them is Brand Advocacy. Its not a new stuff in itself as it has been around for quite some time now but its bound to realize its full potential this year.

Pulse Art

What’s Brand Advocacy is about exactly?
Customers that love your brand will introduce your products or services to their networks, both online and in real life and that very process of getting your product, service or brand altogether introduced by your customers to their peers is called Brand Advocacy. In general people tend to trust recommendations from family or friends more easily than paid advertising and in an age dominated by the growth of social media, word of mouth (advocacy) and engagement on social media is key to a brand’s or company’s success.

In order to achieve Brand Advocacy, organizations must identify their true advocates and build programs to nurture these fruitful relationships.

Your advocates are genuinely passionate about your brand and possess unbiased, first-hand experience of your product or service, thus their recommendations to their peers has a lot more weight than an advertising campaign and the likeliness of converting business from such referrals is way higher.

With the decline of traditional media and it’s effectiveness, the past year many brands across various industries turned to brand advocates to get their message across to potential new customers and grow their customer base. Brands started getting their customers into the spotlight and asked them to tell their own stories and experiences.

2016 is the year brand advocacy will start to realize its full potential!
With the exponential growth and availability of smartphones, content generation website and the emergence of digital agencies providing Brand Advocacy Services, you can expect this year to be much more about finding, selecting, and acquiring user-generated content to build brand awareness and engagement instead of the former focus on just increasing the number of followers or likes on social media

Next we will see the steps to achieve Brand Advocacy …

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